Mr. Tanahara, famous in the world of natural farming, not only grows his own vegetables, but also introduces natural farming through TV appearances to increase awareness around the topic of organic farming. He has grown his vegetables organically for more than 20 years. He wants to prove to people that they can stay healthy by eating vegetables that were grown using natural methods. He started producing his own eggs by keeping cage free chicken that were fed natural food. He is also moving towards having antibiotic free chicken.